Why Sell Something, When You Can Give It Away FREE?

June 25, 2009 by · 52 Comments
Filed under: General Chat 

A warm welcome from the Yorkshire dales, I believe the technical word for this weather we are experiencing today is “Summer”, it’s making me feel the need to go outdoors but I’ll resist the temptation whilst I write this blog post.

In todays post I’m going to look back at the events of the past few weeks, as it’s given me some food for thought, and I’m in two minds about what to do, so I’d appreciate it if you could have a read through what I’m about to write and give me your opinions.

It all started a few weeks ago when Socrates Socratous asked me if I’d consider giving away a copy of my Boomerang List Builder software to all people that signed up to his Resale Rights Fortune pre-launch list, so without much hesitation I agreed.

Why Did I Agree To It?

Quite simply because I knew the launch would be huge, and if I had a “soft opt-in” in place, I would get a ton of new subscribers – and I did!

Take a look at the new size of my mailing list:

Aweber Numbers

And I would like to point out that this is probably one of the only times I’ll ever show you a screen shot of my mailing list numbers, so make the most of it!

And I’m not posting the numbers in a “my penis is bigger than yours” “my Dad is better than your Dad” sort of way, I’m just showing you what I gained from giving it away for free – a ton of new mailing list subscribers.

So fast forward a couple of weeks to the end of the launch, and I’m still getting a few new subscribers each day from Resale Rights Fortune.

So here’s the dilemma, what would happen if I got rid of the $47 Boomerang List Builder price tag, and gave it away for free ALL THE TIME?

If I gave it away for free, I’d be losing upwards of $10,000 each year in sales, but I’d be building my mailing list like there’s no tomorrow, and I could implement a OTO type system so there would still be the potential there to make money from OTO sales, and it would still let affiliates earn commissions for promoting.

I know as a customer you will be leaning towards the “Free” option – and I don’t blame you! But put yourself in my shoes, what would you go for?

Would you keep everything as it is and charge $47 to anyone who wishes to purchase a copy of the software, and have a steady trickle of sales every month?

Or would you give away the software for free in return for an email address, so you’d lose out on the income from sales, but you’d be building a huge mailing list that would potentially be a much bigger earner in the years to come?

And I’ve just had a brainwave…WE SHALL HAVE A POLL!

Possibly the first ever poll on the El Passo Blog, what a joyous occasion – so go ahead and vote in the poll, then tell me what you think in the comments section below!

Welll….we were going to have a poll until the plugin decided to stop working, so we’ll have to make do with just leaving your thoughts in the comments section instead, sorry about that, I was really excited about the 1st El Passo Blog poll as well 🙁

Thanks for reading and I look forward to hearing your suggestions.


How To Run The Perfect Affiliate Program

October 12, 2007 by · 3 Comments
Filed under: General Chat 

How To Run The Perfect Affiliate Program

Hello and welcome to another article. This weeks article was actually supposed to be a video showing you around one of my affiliate programs and how it is all run, I recorded the video last night but whilst it was being produced the program crashed and I lost the recording, so you’ll have to put up with my writing instead 😉

It’s no co-incidence that I am writing this article at the same time as my Boomerang List Builder affiliate program launch, but I was going to tell you about the launch anyway so I figured I would kill 2 birds with 1 stone and write a newsletter on the same subject.

Running your own affiliate program for your product can be the difference between 10 and 100 sales, if I didn’t have an affiliate program in place, I wouldn’t have sold as many copies of the Boomerang List Builder as I have done, but setting up an affiliate program isn’t all plain sailing. Let me take you by the hand (UK Hell’s Kitchen viewers please note that I am in no way affiliated with Marco Pierre White!) and guide you through setting up your own affiliate program.

Now regular readers will remember that I did a very similar post in February of this year, you can view the article here:


So I won’t be going over any of that again, if you don’t understand some of the things in this article, refer to the older one above and it should clear a few things up!

Step 1

The first thing that you need to do is decide how you will be running your program, will you be using an in house program, or will you be using someone like clickbank to manage affiliates and commissions?

For the Boomerang List Builder launch I used clickbank, this was because they have a huge affiliate network and they handle all affiliate payments for me. However, due to circumstances beyond my control, clickbank were unable to support the Boomerang List Builder after the launch, so I decided to use my own hosted solution, I use the script “Post Affiliate Pro”.

Step 2

The next step is to set up the tracking, different scripts have different tracking and integration methods so check the instruction manual for your script. Most will require you to add some sort of code to your landing pages, and to your thankyou pages so sales can be tracked. When you are confident everything has been set up, do some testing, I can’t stress how important this is, you need to make sure sales are tracking before you offer your program to the public!

Step 3

This step is something that a lot of people miss out on – customize your affiliate area and affiliate pages! I lose count on the number of times I have joined an affiliate program and I am presented with the same generic sign up pages, it’s only a small thing but it makes me think that if the product creator can’t be bothered to integrate a sign up form into his site design then he obviously doesn’t think much of his affiliates!

Take a look at my sign up page, it’s integrated into my site design and only took 10 minutes to put up:


Step 4

You need to give your affiliates a reason to promote your product, when they go to your page, they don’t know how the product converts or anything about the product. You can see that on my sign up page I have added a screen shot showing affiliates how the product is converting. With a product that converts at 4.7% (The Boomerang List Builder) they would expect to get, on average, about 5 sales for every 100 visitors they send to the website.

I used DLGuard to process payments and handle the software delivery as it includes a cool little feature that shows you how well your products are converting! You can see my conversions here:


Step 5

Give your affiliates some resources! And by “resources” I don’t just mean the odd affiliate banner. With the Boomerang List Builder program I have provided affiliates with a range of banners, articles (created just for the affiliate program), promotional emails and even a couple of text links that can be used as forum or email sigs!

Here’s on of my “different” banner designs, don’t worry, there are also some conventional
ones in there as well!

Boomerang List Builder

Step 6

Ask existing subscribers and customers to kindly sign up for the affiliate program and help you promote the product, this is where you guys come in 😉


Many thanks for reading, I do hope that you have found some of this article useful. As I said at the start, if you need to know about things in more detail, including how you go about starting an affiliate program, check out the article here:


Until next time,