A Real Success Story

You’ll probably remember that around 16 weeks ago, John “PlanetSMS” Thornhill launched his own personal coaching program, the number of places was strictly limited and the price tag was into hundreds of dollars. I know from some feedback I’ve received that a lot of you were unsure about joining up as you didn’t know quite what to expect.

Well, with around 2 weeks left to go, John’s students are coming to the end of the course and they are starting to produce their own quality products.

I don’t know this through (thru for the Americans amongst us!) some “insider information”, I know this because I got an email a couple of weeks ago from one of John’s students who is also a member of my mailing list and an avid newsletter reader – Omar Martin. Omar asked if I’d be interested in helping him out with his very first product launch, without hesitation I agreed.

Now I don’t need to give you any type of hard sell here, why not?

Because Omar is one of the nicest guys you will find online!

Not only is he a great person, he also has vast experience when it comes to sales. With over 8 years of offline sales experience, working as a sales trainer and manager, Omar decided to try his hand at internet marketing. He didn’t really know where to start so he took the plunge and joined John’s coaching program.

With John’s help, Omar has brought all of his offline knowledge together and used it to create his very own product – “High Performance Sale Secrets“.

Not only does Omar provide you with a brilliant written guide to capturing the sale, he also provides you with “real” videos – not camtasia screen recordings but “real” videos with Omar showing you on his white-board exactly what you need to do to make sure you turn a visitor into a buyer.

That’s all I need to say about the product, I’m not bluffing when I say that the quality provided really does sell itself, I love it when something like this comes along, it makes me realize that there are still genuine people out there, willing to share their knowledge for practically nothing…

Yeah, I said practically nothing!

What would you expect to pay for a product that provides you with a huge written guide, and loads of video guides thrown in for good measure? You are probably thinking it’s going to be one of those “special” offers where the $197 price has been lowered to $97 for A LIMITED TIME ONLY” (yeah, right!)

Sorry to disappoint, but Omar is delivering incredible value by selling it all, the videos, the guide, the bonuses for only $37! So what are you waiting for?

http://elpassoblog.com/recs/omars_sales_secrets.php

As I said right at the start of the email, Omar really is one of the “good guys” and I had no reservations about helping him out with his very first product launch. So please, if you do have a spare 5 minutes do head on over and take a look at what Omar is offering.

It’s a great example of how any newbie can break into the world of Internet marketing, a real success story if you’ll excuse the cheesy pun 🙂

http://elpassoblog.com/recs/omars_sales_secrets.php

 

Forget Chocolates, Try Another Kind Of Optimization!

Roses are red, violets are blue, I have an SEO eBook for you! –
Happy Valentines Day 🙂

Before I give you more information, if you are getting ready to
take any loved ones out for Valentines Day then put this email on
hold until the morning, there are some things that are a lot more
important than SEO!

If you are still reading it means you are like me this Valentines
Day…..single…..or maybe you live in a different time zone and
it’s not time to go out for a meal yet, either way I have some
juicy info for you today.

You’ll remember that at the start of 2008 I gave you a list of my
plans for 2008, in the plans was a big update to my Boomerang List
Builder Software (just got a beta copy of the update from the
programmers today and so far so good!) and a new “Mysterious”
project currently called “Website X”.

The idea behind the “Website X” name is a simple one:

“Website” – Because the project includes a website
“X” – Because it sounds cool…..hey, at least I’m being honest
with you 😉

I’m going to be slowly releasing more information on “Website X”
over the coming months, but for now I’m going to give you a snippet
of information that should wet your appetite:

My Website X’s Generate 99% Of Their Traffic From Search Engines!

That’s right, no PPC, no mailing lists, no forum posts – nothing
but Google, Yahoo and MSN!

In the final “Website X” package I will be showing you how I
optimize my “Website X’s” for the search engines, and if you can
follow a step by step plan you will be able to achieve the same
results without any problems…BUT

It is my firm belief that SEO (Search Engine Optimization) should
be high up on your list of ways to promote your websites, if it
isn’t currently on your list of priorities then WHY isn’t it?

My “Website X” sites currently bring in more income than any of the
sites that I don’t actively promote through SEO, so much so that I
am now making SEO my main priority when I create a new website and
I honestly think you should be doing the same.

On average I’d estimate that it takes me no more than 6 hours to
fully optimize an average site of my own, less if it’s a standard
sales page, that 6 hours of work will then help me to bring in
traffic for the coming months and years!

I think I’ve made my point about how lucrative having your sites on
the first pages of the search engines can be, but I think I know
what will be putting you off:

“SEO sounds too difficult for me, I’m a bit of a Novice”

Not True! I know you’ll think it’s easy for me to sit here and
praise SEO, after all, I’m a self-confessed techno-geek but I
really do mean it when I say that SEO is a piece of cake once you
have the basics covered!

It’s like anything, you need to gather the information, you then
need to read it, and then read it again, then put in into practice,
going back to your guide for clarification.

That’s exactly what I did around 2 years ago when I purchased Brad
Callen’s “SEO Made Easy” eBook. Before I purchased the eBook, I
knew NOTHING about SEO. After I purchased the eBook I printed it
out and read it twice, I then put it into practice, going back to
the book when I needed it for clarification.

I still have the eBook (SEO Made Easy) sitting in “My Documents”
and still go back to it from time to time. The problem now,
however, is that the eBook is over 2 years old and, like anything
in the computing world, things change over time so some of the
information is dated.

The good news however is that Brad Callen released a brand new SEO
eBook earlier this week that surpasses SEO Made Easy, it contains
EVERYTHING you need to know about SEO. When I got the email in my
inbox earlier in the week I had no hesitation in making the
purchase, infact I didn’t even bother reading through the sales
page!

I’ve just finished going through the eBook and can honestly say
it’s going to be worth it’s weight in gold to me, and it will also
help make my “Website X” project even more lucrative.  What I like
most about Brad’s new book is that it doesn’t just give you the
usual “Optimize your pages and get back-links” information.  He
actually looks at long term plans, showing you how not only to get
your sites into the search engines, but to keep them there as well!

If you want to take advantage of traffic from the search engines
then head on over to Brad’s page now:

http://elpassoblog.com/recs/seo_mindset.php

If you decide to purchase drop me an email and I’ll send you over a
copy of SEO Made Easy to complement the new eBook!

Thanks for reading,
Dan

How Do You Write A Sales Page?

It’s the question that has been asked over and over again, yet nobody seems to have a definitive answer. I’ve been creating websites and sales pages (or sales copy) for the past few years, but when it comes to writing those pages, I tend to stumble along hopelessly and pray that something good comes out the other end!

It would be easy to pay someone a small fortune to write a sales page for you, but that person wouldn’t know your product like you do, and I think that would come across in the sales copy. It’s always better to write your own, but if you write your own, will you be able to make the page convert as well as the pro’s?

It’s a catch 22 situation, you either create your own page that contains every last possible bit of information on the product you are selling – BUT IT DOESN’T CONVERT

Or do you go with a professional copywriter that could claim to bring in higher conversions, but they may not get all of the points across on the sales page, which could in turn lead to a lot of support requests and refunds after purchase.

So What Do You Do?

Well, I had this dilemma a few months ago when I was creating the copy for my Boomerang List Builder product. I had created a basic sales page that included the main features and selling points of the software, and then I did something that I don’t normally do…..I asked for advice!

I sent an email to a fellow Yorkshireman, Randy Smith. I’ve known Randy for a couple of years and he works as a copywriter and an Internet Marketer. I sent my basic sales page over to Randy, he then replied and showed me ways to improve the conversions without getting rid of my selling points and features.

The Boomerang List Builder sales page now converts at around 5% which is very good for that sort of product!

But How Can This Help You….

Well, Randy has created an eBook for you, called “SalesLetter ABC”

In the eBook he shows you exactly how to create the perfect sales page, I won’t go into a lot of detail because Randy wouldn’t appreciate me disclosing the tips available in his book, so I’ll list the contents for you!

1. What is a sales letter?
2. Fonts and colours
3. The layout
4. Graphic images
5. AIDA (You’ll have to read it to find out what AIDA stands for!)
6. The use of words
7. Questions you need to answer
8. The secret ingredient

The book is split into two parts, I’ve just shown you the first part by posting the contents, but for me, the second part is as good, if not better.

In part 2, Randy gives you a template that you can use on ANY sales page. He breaks down every part of the page, and shows you what goes where, and why!

I’ve taken a screen shot of the “Headline” template page (with Randy’s permission!) that you can view here:

In total there are ten templates included in the eBook, these show you exactly how your page should be structured, worded, and formatted.

Head on over to Randy’s site for a closer look, at the time of writing the price is a very low $27 so get in there quick!

Here’s to higher conversions!

Regards,
Dan

P.S. When you read Randy’s book, try some of his methods out on your own copy and let me know how you get on. I’d like to bet that your conversion rates improve!

Is This The Death Of Pop-Ups?

Today I decided to add a new category to my blog, it’s called “My Offers” and I will be posting all of my “cool products” in here from now on.

As well as the new category I also added something else to my blog today, more of a test than anything else. Take a look in the top right hand corner, now tell me that doesn’t grab your attention more than a standard pop-up!

I don’t know about you but every time I see a “Peel” on a website, I ALWAYS feel that I have to hover my mouse over the ad just to see what is hiding behind the peel!

I honestly believe that these Peelaway ad’s can be a lot more effective than the old fashioned pop-up’s. The peel on this blog is just an example to show you, but you can fully customize the peels with your own custom graphics so you can use them to promote any of your own products, or products as an affiliate.

What’s more there is no “per-site” license so you can add the peelaway ad’s to as many of your sites as you wish, plus if you get in quick the price is only $37 (correct at the time of writing).

And I’m probably not supposed to say this, but after you buy you will be presented with a one time offer, this will give you the chance to purchase resale rights to the script. So instead of promoting the script as an affiliate, you can sell the script yourself and keep all of the profits!

Do be aware that this is a genuine one time offer, you will only see it once. I found this out the hard way when I tried to go back to the OTO page a couple of days after I had purchased the product and it had expired, so I missed out on the resale rights, make sure you don’t make the same mistake as me! 🙂

Are you ready to ditch your pop-up’s for Peelaway ad’s?:

https://elpassoblog.com/recs/peelawayads.php

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