1 Nugget That Not Even The Colonel Knows About
Following on from my last mega-post, I’ll bring you one final nugget of information that I’ve picked up on my travels. It’s one of those things that people love to speculate on, but nobody really has a definitive answer to it.
So what is the mysterious question?
Here you go:
Q: Does The Geographical Location of a Server Effect Search Engine Rankings?
A: Yes
**The End**
What’s that I hear you cry, you want proof?
The video below provides you with all of the proof you need, it’s a video made by Google for their Youtube Google webmaster channel.
*Any eager beavers reading this as soon as it’s been posted via the RSS feed may need to wait for the video to show. I suck at embedding Youtube videos on WordPress posts for some mad reason!
**Turns out the video works, but it covers up some of the links in the nav bar, but I don’t think any of you really use them anyway
So to summarize, if you run a site that is specifically targeted at a certain market, you stand a better chance of ranking well in the search engines if the server your site resides on is located in that country.
But lets not take the videos word for it, Google may be pulling a devious little trick on all us nerds, lets put it to the test.
Go to Google.co.uk (The UK Google site) and search for something along the lines of:
wellies free delivery
If you then check out the domain names that come up on the first page of the Google results using the Network Tools Express search, you’ll be able to see the geographical location of all of the top sites is the UK.
You can search again for something like:
plumbers in sheffield
And you’ll see that this time we have a lot of local business results from Google that appear, if you do the Network Tools search on a few of the domains, you should find that the sites hosted in the UK achieve a higher listing than those hosted in the US and elsewhere.
So if you currently host a site that targets the UK market on a US server, you may well find that a simple server move would increase your, or your clients search engine rankings.
You don’t have to just test it on Google.co.uk, feel free to try your own local version of Google and have a look at the geographical location of the server.
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I’ve turned into the devil, I’ve turned an informative blog post into a plug for D9 Hosting, but come on, if you are going to take my advice you may as well get the hosting from me as well 😉
As I’ve been writing this post, another SEO myth that needs dispelling also came into my head, but I think I’ll leave that one for the next post – unless you all leave a comment telling me that these “nugget” posts are crap, in which case I wont bother.
So next week: Why spending loads of money on “different class c IP” hosting is a waste of time, and again, this is backed up by Google.
Just before signing off, here’s a chance to take part in a D9 Hosting/Internet Marketing fantasy football World Cup league. It’s free to play, and as well as the prizes provided by Fifa, we (D9) are offering existing customers 50% off their next hosting bill, and 50% off your 1st hosting bill if you fancy joining – all you need to do is win the league.
If you are new to Fantasy Football, here’s a quick overview of how it works:
- You have a “transfer kit” which you use to buy players
- Each player will earn you points every time they play, by scoring goals, keeping clean sheets, getting an assist, etc. (They’ll also lose points for getting sent off!)
- The points are then added up, and added to your team’s score.
- You’ll play in a league against myself, Paula, and other D9 customers
- There are also prizes provided by Fifa, including a brand new car, football shirts, and more
- It’s totally free to play!
So even if you have no football (soccer) knowledge, pick a random team of players and who knows, you may just get lucky!
It’s all a bit of fun and we’d love to see you in the league 🙂
Instructions on how to enter are below.
1. Sign up for free account at:
http://www.fifa.com/theclub/index.html
2. When you’ve signed up, log into your account and click on “Games” and then the “Activate” button under “McDonalds Fifa World Cup Fantasy”
3. You can then log in at the Fantasy Football site: (Bookmark this URL!)
http://en.mcdonalds.fantasy.fifa.com/
4. You can then go ahead and select your team
5. When you’ve selected your team, you can join the D9 league by clicking on “My Leagues” > “Create/Join”
And then enter the following league code to join our league:
187968-44949
The closing date for the 1st round of games is the 11th June, so try and get your team registered before then, and good luck!
Fantasy Football Tips
1. You’ll most likely find yourself running out of money, so my tip is to pick a solid foundation of 12 or 13 quality players, and then make the rest up with really cheap players from the teams that don’t have much of a chance – you only pick 11 players to start the game so start with your quality players and leave the cheap ones as substitutes.
2. Your captain earns double points, so select your star player as the captain
And that’s all for this blog post, but before I go, here’s a recycled post from 4 years ago, call me un-patriotic but the gist of it remains the same 🙂
https://elpassoblog.com/why-england-have-no-chance-of-winning-the-wold-cup/
Over and out,
Dan
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Dan
Your ‘nugget’ posts are crap.
Only joking!
I always learn something new when I visit your blog and for the benefit of anybody reading this comment d9 is the best hosting company on the planet!
(Although, I haven’t tried every hosting company on the planet so this statement may or may not be accurate.)
Kind regards
Stuart
I can confirm your statement is accurate, LOL 🙂
Hi Dan, Thanks for posting this, i’ve often wondered. My problem is that i have some sites aimed at the UK and some aimned at the US but they are all on one hosting account and one server.
I suppose it’s a case of which market i prefer (UK or US)? Size alone tells me the answer to that one, US!
I’m also very pleased that you mention the gravatar (below the post) cos i was about to send the doctor over to see Stuart.
I can also vouch for d9 Hosting the customer service, and help when needed, is outstanding. So much so that i have transfered ALL of my sites there.
Regards, Barry
If you want to split them up onto 2 servers, you’d need 2 hosting accounts at present…..but if you are interested, email me and I’m sure we can work out a hefty discount for a UK account 🙂
Hey Dan,
Hmmm is this not the second time you have been the devil?
Devils Profit Pack was yours was it not, or am I totally wrong ha ha, I made a lot of money selling that a long long time ago.
I don’t really target just UK users so it does not really bother me, but I can see why it would affect other people.
Good luck with the fantasy football thing, keep us updated on the winner, Sally 🙂
Jeez, you have a good memory!
I don’t know what happened to the Devils Profit Pack, there’s still a link to it on this blog, but it doesn’t resolve anymore. One of my many out of date websites that needs some TLC.
Hi Dan
I’m the same as Sally not really targeting any country in particular so it makes no difference to me but I do realize now how important it would be if I was just targeting the UK market and will keep it in mind for a future project.
Thanks for the tip off.
Take care
Dawn Kay
P.s Tell Paula I’m missing her blog posts will you
I think she’s run out of things to blog about! 🙂
Hi Dan,
I have been like Sally and Dawn, not really targeting any country. However I have been putting in some though into actually purchasing some .com.au domain names and then redirect to my main domains.
I have been reading about how Google shows pages according to their domain relevance as well. EG in my case my spray tanning product is .com, so maybe if I have the domains in the other countries as well and redirect to my main domain I may feature more in the local google search engines.
Is my thinking correct, or am I just waffling on nicely! 😆
Hope all is going great. See you back here soon! 😎
Cheers
Jacinta 😀
Rather than re-direct, if it’s static content it would probably be just as good if you set them up as different sites, rather than redirecting to one main site, but I’m like the Colnel on this one….I don’t have a definitive answer, the only way will be to test it and see how it goes 🙂
Hi Dan,
In reply. The website I had in mind to buy the country domains for is actually my product at spraytanningsuccess.com. That product is sold via paydotcom. So my thinking was to buy the other country domains and redirect to the .com one to see if it increases sales.
OK here is food for thought. Could set up a copy product with a different sales letter and graphics to the country domain.
I think I see some testing ahead!! 🙂
Cheers
Jacinta 😀