Why are you overlooking SEO?

Posted In: General Chat 

Why are you overlooking SEO?

Hello and welcome to another El Passo Blog entry, regular readers will know how things work by now, but there will be some new readers this week, so a very special welcome to you guys, if you are not already subscribed to my main list that receives this newsletter, you can sign up at the top right of the screen. Anyway, onto this weeks article!

This weeks article focuses on three simple words that leave most marketers trembling in fear:


There is still somewhat of a stigma around Search Engine Optimization (SEO), I feel that people tend to over complicate things, which in turn puts them off even trying it out on their website. When you break it down into different stages, SEO can be very easy to perform on your site, and trust me, if you get it right, you will see traffic like you have never seen before!

When I optimize my sites, this is the plan I follow:

1. Research

This is THE most important part of the process. It involves selecting the correct keywords to target and analysing the competition. I did a somewhat related article back in April that you can view below:


2. Create your website

Step 2 is to create your website, whilst trying to include your selected keywords in the body of the page. If you are going to perform SEO on an existing site, skip this step.

3. On-Page Optimization

This is where I spend most of my time, people will tell you that on-page optimization isn’t nearly as important as it once was, and they would be right. However my results show that it is still very important to have a well optimized page. (More details can be found in the free resource at the end of this article)

4. Check everything

You now need to check everything with a fine tooth comb, check the keyword density on the content, meta tags, meta description, the title. Everything you can possibly think of to make your site “perfect” for the search engines.

5. Get some back links

This is another important part of the process. Without back links to your site, how are the search engines going to find you? You can get back links, simply by linking from your other sites, or, and this is my favourite way, write some articles and include a back link, using your main keyword as the anchor text for the link in the author bio box. More info can be found in last weeks newsletter:


Now a lot of the above will probably still sound like jibba-jabba (sorry, I just downloaded a Mr T voice for my Sat-nav – turn left sucka!), I mean, how do you research keywords, how do you perform on page optimization and so on?

Well, it’s too much for me to go over in a single newsletter, but this free resource is one of the best SEO eBooks you will ever need, you can download it below:


Download the above eBook, print it out, read it, then read it again, it really is that good!

Having a website on the front page of google and yahoo can only happen (let’s ignore PPC for a second!) if you have a well optimized site. It can also be the difference between 10, and 10,000 visitors per day. Give it a try and let me know your results, it works for me so there’s no reason why it shouldn’t work for you as well.

Thanks for reading and I’ll be back soon with another newsletter.


P.S. As always, comments are welcome and appreciated!

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5 Responses to “Why are you overlooking SEO?”
  1. Great info Dan, your truly the Man.
    I always look forward to reading your awesome blog posts.
    Great info that doesn’t cost a penny.


  2. Eugene says:

    Good info Dan. Thanks.

  3. Jake says:

    “You can get back links, simply by linking from your other sites ”

    Some say Google and other search engines don’t people linking their sites. I think this is BS, linking provide a better service for visitors to chick out your sites and it make sense.

    Visitors first, Google and others second.

  4. Dan (el_passo) says:

    They key is to keep everything as natural as possible, linking all of your sites together is a very natural thing to do.

  5. Dr Dick says:


    The new desk looks great, about time. When I started working from home I found a store that stocks used office furnature. I picked up a maple table that was used as a meeting room table and am using it for a desk. Place to put my legs, a place for all my computer equipment and everything I need. Also picked up a matching credenza that sits behind me for storing all my papers.