Wake Up Blind eBay Members!

Wake Up Blind eBay Members!

This week’s newsletter was prompted by an email I received yesterday from one of my subscribers. Apologies to you but I have lost your email but I seem to remember your name was Heidi? – Maybe next week’s newsletter could be about managing emails so you don’t lose them 😉

Anyway, Heidi sent me an email asking why so many eBayers fail to read listings. Heidi has been having a lot of problems from eBayers purchasing e-Books from her eBay store but then complaining because they thought they were buying a hardback book. Even though Heidi’s listing stated the item was an e-Book several times it seems like the eBayers overlook this information…. but why? Are they blind?

Blind

Probably not, but they do have what I call “Selective Reading” – Meaning they only read what they want to read! When they look at Heidi’s listing they initially think they are purchasing a hardback book so their mind has already processed that bit of information. The buyer doesn’t want to read that their beloved hard-back book is actually an e-Book, that’s where the selective reading part comes in. The buyer’s brain already knows they want a hardback book, not an e-Book so even though the information is there on the page, the brain will choose to ignore it.

Don’t believe me? – Try this example (Some of you may have already seen this last week)

Count every ” F” in the following text:

FINISHED FILES ARE THE RE
SULT OF YEARS OF SCIENTI
FIC STUDY COMBINED WITH
THE EXPERIENCE OF YEARS…

(SEE BELOW)

HOW MANY ?

WRONG, THERE ARE 6 — no joke.
READ IT AGAIN !
Really, go Back and Try to find the 6 F’s before you scroll down.

The brain cannot process “OF”.

And I believe the same can be said for the “Blind eBayers”, as frustrating as they are, I don’t think they can do anything about it. There brain chooses which information to pass onto them and which to withhold. Unfortunately for us eBay sellers it seems that the “Blind eBayers” are here to stay.

How can we combat the problem?

I don’t know, do we have any psychologists reading? If so please tell us what we can put in our listings to prevent this problem!

Likewise if you have any suggestions on how to stop this problem please leave a comment. My own personal opinion is to have a massive red headline that says:

“Warning Blind eBayers – Please don’t listen to your brain, read the listing in full!”

Or alternatively you could just send them to this article 😉

Until next week,
Dan




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