My PLR 2007 Software Project – Update

My PLR Software Project – Update

Hello everyone, welcome to another newsletter. This week I am going to give you an update on my new 2007 PLR project. You will remember that I wrote an article about this a few weeks ago, if you missed it then you can scroll down the page and it should still be there!

To go over it briefly I described how I was planning to make money using private label software products, I went over how I planned to re-brand and promote the products.

Since I wrote the article things having being moving along nicely and I have had a few new ideas to throw into the mix as well! In this weeks newsletter I’m going to look at these new ideas and how you could implement them into your own business.

With the rather long introduction out of the way let’s get on with it.

You will remember one of the main things I talked about in my last update was re-branding the software with a new name and new software box. I have decided not to re-brand every piece of software (that’s over 20 titles!) mainly because of time and cost constraints. So I have chosen 8 of my favourite software titles from the software gold club (the place that provides me with the PLR software!) and set about re-branding them, hopefully all of the boxes will be ready by this time next week. Here’s a sneak peak of one of the boxes, does anyone else think it looks like a solider humping the lock ness monster? 😉

Once the software has been re-branded I am going to sell all of the software titles from one central site, I have now bought a domain for the site –

The El Passo Software site will be a spin off from my El Passo Books site. The El Passo Books site gets around 300 visitors per day so I am going to use the El Passo Books site to drive traffic to my new Software site. I will also be using this blog to link to the software sites, so hopefully I will be able to use the existing traffic from my Blog and Passo Books site to drive visitors to the software site.

One of my new ideas is to give away free software – yes FREE software! Not only will the software be free but it will also come with resell/giveaway rights. The software that I give away for free will promote my software site, as well as the software gold club affiliate program.

However, I won’t just be giving out download links. To receive the free software, visitors will have to give me their email address and will then receive a special offer on a “mega software package” that I have been hiding away! It’s the same principal as my free “Making of Auction SOS” e-Book.

Give away something free and use that free item to drive traffic to your website where you are selling high ticket items. As I said earlier this is a dead simple concept that any of you can use. I am using private label software as a viral tool to promote the “premium” software that will be sold on my new website.

You don’t have to use private label software, there are literally thousands of resources out there for you to use, just do a search on google for private label and you will see what I mean!

That’s all for now, I hope you found some of the information useful. As always feel free to ask any questions or leave a comment! Also if you have anything that you would like me to write a newsletter on do let me know, I’m always on the lookout for new subjects.


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One Response to “My PLR 2007 Software Project – Update”
  1. Darren Kaye says:

    some great stuff there Dan, I look forward to your software sites coming out this year. I’m sure there will be plenty of interest.