My PLR 2007 Project!

My PLR 2007 Project!

Hello everyone and welcome to my first newsletter of 2007. I hope you all enjoyed the festive period and didn’t eat/drink too much! For some of you this could be the first time you have come across my newsletter so I’ll give you a very quick run through of how it all works.

I usually send out a newsletter every couple of weeks; I cover a lot of subjects including ebay, e-books, software creation, web design, script reviews and general Internet marketing subjects. I also accept requests from readers, so if you have a subject that you would like me to cover please get in touch with me, there is a link at the top right of the page. You can also view my archived newsletters by using the links on the right of the page.

So with the introductions out of the way, let’s get started with my first newsletter of 2007 🙂

In this edition I am going to layout my plans for PLR profits in 2007. PLR as you will probably already know stands for “Private Label Rights” and stripped down to the bear bones, it means you can take a product/e-book and package it up and sell it as your own work.

You will find PLR packages and public domain material all over the Internet, all waiting for you to come along and transform it into a new e-book or product. The current trend seems to go something like this, I’m sure this will sound familiar:

“Create an e-book with resale rights from PLR material to promote your own high end products”

I don’t have a problem with the above statement, it is 100% true and I know that the method works. I have been using it for the past two years!

However, lets break it down into two sections, section one looks like this:

“Create an e-book with resale rights from PLR material”

All sounds good so far doesn’t it? As I said earlier PLR packages are widely available on the Internet, you can get quality PLR articles for as little as $50 with instant delivery. So within a couple of hours you could have already put together a mini-report or e-book from your PLR material – so far so good, but let’s move onto the second part of the statement:

“to promote your own high end products”

This is where things get a little bit more complicated. How many of us don’t actually have a high end product of our own to promote? Without a high end product to promote in the PLR report you have just created, the method is flawed. Sure you may sell a few of your reports on eBay for $2 but this isn’t going to pay your monthly bills, you could try and use your PLR report to sell someone else’s product as an affiliate but that means sharing the sale with someone else – having your own high end product is vital.

The problem with high end products is that they usually cost an arm and a leg to create. E-Books are not too bad if you are fortunate enough to be knowledgeable about an interesting subject, you could write a 70-page e-book revealing all of your “secrets” and get away with putting a $47, maybe even a $97 price tag on it, but software is a different matter.

I know first hand how costly it can be to create a high-end software product; I tried it myself last year with my Auction SOS! Software. It took months of planning, developing and testing before it was ready for public release, not to mention the cost of the graphics and sales page design. By the time you have finished you are looking at well over $1000 before you can even start to sell the software, even with that cost I used the tried and tested method above (e-book with resale rights to generate sales of the high end item) and I quickly turned over a profit.

Just a side note, if you want to take a look at the viral e-book I used to promote the high-end software you can download it for free at the location below:

But as I mentioned before, the initial cost of creating the high end product can be a massive turn off. This is where my 2007 idea comes into it’s own!

Over the Christmas period I spent quite a lot of time researching not PLR reports or e-books but PLR Software. For me PLR Software would solve the problem a lot of us have with creating high end products to sell from our PLR e-Books. PLR Software means that you can take software titles and totally re-brand them into your own software.

After a lot of researching I came across the Software Gold Club, they give you a brand new PLR software product and e-Book each month. That means that they give you both the PLR e-Book and the high priced backend item as well!

You can see an example below, please download the free e-Book and checkout the contents. Notice how it is promoting a high end product; the product is actually one of the PLR Software titles that I am now able to sell.

Download the “Boost Your Traffic” e-Book

I only joined the club a few days ago so there is still a lot for me to discover, but my “battle plan” so far is this:

1. Re-brand the PLR software and turn it into my own product range. This will include renaming the software and creating new graphics and sales pages.

2. Create a website that will sell all of my PLR software products; with a new PLR software product added each month.

3. Use the PLR e-Books provided by the software club to promote the site and the software. I will sell these e-Books on eBay and give them to my mailing list – if you ask nicely!

4. Promote the software club affiliate program via the new website and the PLR reports. They offer monthly recurring commissions so hopefully that will bring in some residual income.

So far I am still on stage 1, but I have high hopes for this project. I have always wanted to have my own software range so I really couldn’t resist giving this a try. I will of course keep you posted on my progress and let you know how everything is going.

Hopefully this weeks newsletter will have got you thinking about your own back end products. I would love to hear any comments that you have on this project, do you think it will work, what could I do differently?

I always love to hear your questions and suggestions (that rhymes….) so feel free to leave a comment, I DO read all of them.


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3 Responses to “My PLR 2007 Project!”
  1. Randy Smith says:

    Hi Dan,

    Firstly happy new year to you and all your readers. 🙂

    I’ve seen the sales letter for the software company you mention, and it does look a very good company,
    It will be intersting to see what they come up with – my only reservation with them was wondering what products they would create.
    Certainly it’ll be far more cost efficient than creating your own (and having used some of their products in the past) I know there will be no ‘bugs’ issues…….. but it does take away the control and creativeness of making your own like you did with your auction software.

    As for using PLR – I agree that at todays prices – anyone should be able to set up some sites with ‘their own’ products for sale, I have an Explosion of PLR products for sale on my site that some people are already creating their own products with – (filled with their own links and back links) …… and for a lot less cash than most are selling them for.

    Whether your new venture will work will be decided I suspect on the use value of the products you promote…. but changing the name and graphics is must….. (too many people take the lazy route of using pre-supplied ones) It’s important to have something that has not been seen 100 times already……lol

    I wish you the best of luck with it and will be watching with great interest to see how it fans out.

    Warm Regards
    Randy Smith

  2. Dan (el_passo) says:

    It will be interesting to see what software products appear each month. Like you I had already tried out a few of the software titles before I joined the club and they are, as you put it “bug free”.

    Changing the names is a must, but it’s a pain in the backside trying to think of new names 🙂


  3. Janey says:

    Hi Dan,

    I always look forward to reading your news letters Dan but this one is especially interesting to me. I have recently been doing a bit of research myself on the very same subject, rebrandable software! What I came up with was no where near as innovative and affordable as The Software Gold club!
    For example
    Need I say more!!!
    Can’t wait until your next news letter to hear how it’s going Dan, but i’m sure you have backed a winner!