Use Multimedia To Increase Sales

Posted In: General Chat 

The Power Of Audio And Video

Hello everyone, as I promised last week I have a real juicy newsletter for you this week. I am going to be looking at the power of using multimedia (audio and video) to increase your sales!

As you may (or may not!) know, I have been producing video and audio in different forms for almost a year now. You can use audio and video for just about anything; let’s do a quick brainstorm:

– Audio Books
– Video Reviews
– Video Tutorials
– Audio Reviews
– Interviews
– Ebay Store Welcome Message

As you can see from the list above there are a lot of potential uses for audio and video.

In the past audio and video was frowned upon due to the large file sizes and long download time. Now, in the broadband age web users no longer face that problem and more and more are choosing to download audio and video. So why not get a piece of the action!

I’ll show you an example of how I have used video in the past. You have no doubt already seen people promoting products using a review and a link to the product at the bottom of the page, well why not use video instead – a picture is worth a thousand words!

Click the link below to see my video review. (it opens in a new window)

Now that’s just a simple video that took me twenty minutes to put together, you don’t have to be a pro (as you can probably tell going by my video!) anyone can do it.

You don’t even need a big fancy sales page, just send people to your video and I can assure you they are much more likely to watch a video review than read a long page of text.

All you need is a Microphone/Headset, I got a cheap £29.99 (about $55) Mic and it works without any problems. I then use Camtasia to record the screen and produce the video in flash.

That’s only one example of using video and audio instead of the usual methods. Everywhere you look you will be able to see audio and video appearing. If you watched my video to the end you will have been redirected to the sales page, even Jason James has recorded a personal audio message for you.

Personalising your sales pages with audio is a great touch; it turns you into a “real person” rather than just another web page!

The above methods are both great methods for increasing sales, but how about increasing the value of a product you already sell?

Turn your E-Books into Audio Books and add an extra $20 to the price!

Audio books are great; people can transfer them to a CD, I-Pod, MP3 player and listen to them at their leisure. I know a lot of people that actually listen to audio books in the car whilst driving to work. If you have written an E-Book then you would be crazy not to offer it in Audio format.

Simply read the book out loud and record yourself at the same time. Audio books are slightly different than videos; you do need a certain type of voice to narrate audio books. With video the voice isn’t as important as you can look at the pictures but with audio books all you have is the audio.

That’s why I get a professional actress to narrate my own audio books for me, it sounds much better than me rambling along sounding like a Yorkshire farmer trying to read a novel 😉

Incidentally, in 2007 I will be launching a number of audio and video services. These will include custom video work as well as offering professional voice over services. So if you have an E-Book that you would like turning into an audio book by a professional actress then do get in touch with me. The site won’t be launching for a few weeks yet but I will be happy to help you, leave a comment or use the contact me link at the top of the page.

That’s just about it for this week’s newsletter, I hope you enjoyed it and I look forward to hearing your thoughts and seeing your videos!

Thanks again,

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