If People Are Stealing Your E-Books – Let Them!

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Posted In: General Chat 

Greetings one and all, welcome to a long overdue newsletter. I’ve been in the e-Book business for around two years now, I also work for a design company setting up “plug and play” websites for people wishing to sell electronic books. One of the most common questions I am asked is:

“How Do I Stop People Stealing My E-Books”

As a website designer/technician person it is my duty to roll off the usual ways of protecting the download links; password protecting the folder, putting in an index page, turning off the directory view etc. but as a marketer this is the answer I would give:

“Let Them Steal Your E-Books!”

That’s right, you should let them steal your e-books. Why not try and make it easy for them, put all of your e-books in an easy to guess folder like “Downloads” or “EBooks”.

I know this is going against human instinct, nobody likes a thief but in this case you really do need to put your sub-conscious thoughts aside and trust me that it really is in your own benefit to let them steal your e-books, let’s jump onto the thing you are all wondering….WHY!!

The short answer is exposure, increased website traffic, increased opt-ins and increased name recognition.

In every e-book you create you should (in my opinion of course) include back links and plugs to your site, newsletter, downloads, other products or whatever else is relevant to the book. That way every time someone “steals” your book and then decides to pass it onto a few friends you will always get a few that come back to your site and maybe sign up to your newsletter, basically what I am getting at the is “the more exposure you get the better” and if that includes letting people download your e-books without paying then so be it.

—///—///—///—
I have some new software currently being tested
That will make sure everyone that steals your
e-book or product will HAVE TO sign up to your
Newsletter before they can use it.
More details will be revealed soon.
—///—///—///—

Obviously you don’t want to turn your book or report into a massive plug-fest, try to find a happy medium between quality content and self-promotion.

Even if you are selling products with resale rights don’t think you can’t use similar techniques, you might not be able to change contents of a book to include links back to your site but there is nothing stopping you adding a “Bonus Items” folder along with the e-book that links back to your site. A popular method is to offer some free e-books or another incentive if they sign up to your newsletter. I have used this method with great success; some of you reading this article probably joined this newsletter through one of my “Bonus Items” folders!

Hopefully you can now see why people “stealing” your e-books might not be such a big problem as you first thought. People are always going to try and get around your download security so you may as well use it to your advantage!

Thanks for reading. As always feel free to leave any comments or questions you may have regarding the article – that’s what the blog is here for!

Cheers,
Dan




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