Do Your Research!

Research Is The Key!

You have an awesome sales page and a world class product but that doesn’t mean squat if you haven’t done your research before hand.

In this weeks newsletter I am going to show you, from my own experiences how doing your research properly can mean the difference between $100 per month and $1000 per month!

Take a look at the two screen shot’s below, they are my own screens taken from two different affiliate programs that I promote. One of the products I took my time and researched, the other product was one that I threw together without doing the research – can you guess which is which? (Both show earnings for a 1 month period)

As you can see from the shots above, I wasn’t joking when I said research can make the difference between $100 and $1000 per month! I can’t stress enough how important it is to do some proper research before creating a new product, or website. The same goes for an affiliate program, there is no point promoting a product as an affiliate if nobody is looking to buy!

So with that out of the way, I am going to show you exactly how I do my research before I start a new project.

1. Get some feedback

Before you create a new website/product get some feedback first. Just because you think you have the next big thing it doesn’t mean other people will agree with you. The way I do this is by putting out some “feelers”. You can see an example by clicking here, this was one of my newsletters a few weeks ago. You will notice that I included a poll giving people a vague idea about the product and then I asked them to vote.

Another easy way is to post a brief description of your idea in some relevant forums (without spamming!) or by sending questions to your mailing list or existing website visitors.

2. Look at the competition

Chances are that you will have some competition already out there selling a similar product/service. What I always do is take a look at the competitions Alexa rank and see how much traffic they are getting, very low traffic means that there may not be a huge demand for the product, a good traffic ranking probably means you are onto something worthwhile!

3. Keyword Research

This is my personal favourite, before I even consider creating the site/product I like to see if there is any chance of me getting some search engine traffic. I think of a related keyword for my product/service that I will be promoting and then run it through Keyword Elite:

If you haven’t yet invested in Keyword Elite then you can use the free Keyword Suggestion Tool from the SEO Book to get a basic idea of how many searches that word/phrase will get each month:

http://tools.seobook.com/general/keyword/

A lot of searches and low competition means you are onto a winner, no searches and lots of competition means……try another keyword or move onto something else!

Taking those three simple steps BEFORE you start creating your product/website can mean the difference between success and failure.

I’m sure a lot of you have loads of other research methods that you use before starting a new project, if you do then please feel free to leave a comment and share them with us 🙂

Thanks for reading,
Dan

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